It is the norm in the fictional world of Harry Potter: the magical daily newspaper where words and pictures come to life in the reader’s hands.

Now a revolutionary technology means that the moving imagery inThe Daily Prophet is set to become a reality. A Cambridge-based company is months away from launching the world’s first flexible electronic screen.

Designed by scientists at the University of Cambridge’s Cavendish Laboratory, to compete with the growing variety of electronic books from the likes of Sony and the US-only Amazon Kindle, the roll up A4-sized “intelligent plastic” display has taken a decade of development and cost £120 million. It is the first screen to be made from a microchip not of silicon but of cheap plastic.

(read more @ Times Online and Plastic Logic)